Beyond Perfume

The next time you wander into a perfume store, keep these tips in mind and ask for the best essential oil perfume brands they carry. If they don’t have any, find a store who does and take your perfume shopping experience to the next level. Brands like Auratherapy have dozens of unique scents. They organize them in a scent bar that allows you to try on as many as you like, and hone in on your preferred ingredients or top notes. And when you look at their ingredient list everything is listed! Transparency in a natural product is key.

Pure jojoba is an ideal carrier for aromatherapy and herbal infusions as its fixative qualities hold the added scents very well and it is able to deliver their beneficial properties more deeply to the skin. Auratherapy uses the Original Jojoba Company's Organic Jojoba in our roll on blends. Learn more about Jojoba and why this is our carrier of choice.

Committed vegans make sure animal ingredients are not in their food but what about their beauty products? Did you know that many of our favorite makeup and perfume brands and products are not truly vegan? Most perfumes contain some sort of animal-derived ingredient and while they may not have necessarily been obtained through cruel means, their inclusion automatically voids the perfume of its vegan, animal-free status. And don’t forget, make sure your perfume is also cruelty free! Traditional alcohol-based perfume or even clean perfume might not be vegan. What you may need is aromatherapy perfume. Aromatherapy perfume is natural, alcohol-free, cruelty free and vegan. 

From an early age, Laura McCann’s senses were awakened. “At 7, my mother  moved us to Paris so she could fulfill her dream of being an artist,” shares the founder and chief mood booster of AURAtherapy. “Growing up in France had a massive impact on my senses.” In fact, life as a Parisian had McCann fully immersed in beauty and fashion, where scent always played a part in her life. “As a teenager, every morning started with a dab of perfume behind the ears.” On the other hand, McCann says that aromatherapy was largely unknown for much of her life. “It wasn’t until my 50s that I was introduced to aromatherapy,” she admits.

I started working in high school and a large part of my income went towards my appearance - looking good so I could play good. I, especially, love watches, shoes, and  cologne. POLO Blue was once one of my favorite fragrances, that is, until I received a comment from a girl friend of mine one summer afternoon in Houston, Texas.

Fragrance is a highly personal product and it is important to match your personality and lifestyle to how you wear your fragrance. More than likely you have been wearing traditional alcohol based perfumes and eau de parfum. What's the difference? 

When you move to a clean perfume and give up your alcohol based fragrance all of the sudden you have to figure out what's going on. What is the concentration? Why is there a roller ball option? How long will it last? What essential oils do I prefer?

Essential oils have a wealth of proven health benefits. They are an affordable, versatile, and convenient way to improve your health and quality of life. They can stimulate and calm you. They can boost your mood. 

Why orange blends? Their ability to lift one’s mood. The emotional uplift results in part because of the close connection of smell to memory. The other part has to do with turning off stress hormones like cortisol. One whiff can help improve your day. Add some orange essential oil to your day and say goodbye to anxiety.