Auratherapy Celebrates First Aura & Fragrance Boutique in Wynwood Miami
Auratherapy’s Wellness Revolution in Miami: A New Way to Embrace Personalized Self-Care
For many, scent is just perfume. But for Auratherapy, the Miami-based wellness brand, it’s a doorway to self-discovery and transformation. Rooted in the vision of its founder, Laura McCann, Auratherapy combines aromatherapy and aura science to help people connect deeply with their inner selves. The Miami location, with its vibrant energy, feels like a homecoming for Laura, who grew up in Paris and began her career as a child movie star. After thirty years in New York, in the fashion and retail consulting industry, Laura moved to Asheville where the business headquarters, manufacturing and the first store are located. Now, she brings her unique vision to the heart of Miami, blending the charm of Parisian sophistication with Miami’s dynamic, holistic culture.
Inside Auratherapy’s store, the sensory experience goes far beyond fragrance. The space is dedicated to wellness, where every aroma, perfume, aura spray, and roll-on aims to elevate not just the mind and body but also the spirit. Rather than following traditional fragrance models, Auratherapy offers personalized consultations designed to identify each customer’s unique wellness needs. By tapping into proprietary aura and chakra reading technology, Auratherapy’s data-driven insights reveal more than just favorite scents—they uncover specific emotional or energetic needs.
The journey begins with an aura and chakra consultation, a defining feature of Auratherapy’s approach. Licensed specialists, called Auratherapists, use advanced aura reading technology to analyze energy fields, providing clients with a 14-page report that highlights their personality traits, strengths, and areas for growth. From this data, the consultation dives into which chakra-balancing products might best serve each individual, whether it’s a Heart Chakra aroma perfume for cultivating joy or a Tranquility roll on perfume oil to invite calm. Laura McCann explains, “Our goal is to support people in connecting with themselves on a deeper level. Each product becomes a tool for intentional wellness, designed to bring balance and inspire transformation.”
Miami, with its cosmopolitan feel and openness to alternative wellness practices, is the ideal city for Auratherapy’s flagship store. Known for its eclectic culture and appreciation for self-care, Miami resonates with Laura’s own journey—both in the fast-paced world of entertainment, fashion, and in her return to deeper, meaningful connections through wellness. Unlike traditional perfumeries, Auratherapy’s Miami store is designed as an immersive experience. Every element of the space—from the soothing scents to the gemstone candles handcrafted with intention—promotes relaxation and holistic healing.
Each product, whether it’s a roll-on infused with organic essential oils or a handmade gemstone candle, is crafted to address specific aspects of the chakras. “We’re not just selling products,” Laura shares. “We’re providing pathways for people to transform how they feel, think, and even how they perceive themselves.” This focus on wellness extends beyond individual products to an entire philosophy of well-being. Instead of department store counters and high-pressure sales, Auratherapy offers an intimate, supportive environment where visitors can take their time to explore what truly resonates with them.
To enhance the customer journey, Auratherapy has also introduced a series of community events, from chakra balancing workshops to mindfulness evenings. These events, held in the Miami store’s serene space, provide customers with opportunities to learn about the power of scent, aromatherapy, energy, and intention in shaping their lives.
As Miami’s wellness culture continues to thrive, Auratherapy stands out for its dedication to meaningful self-care. Laura’s background—shaped by her personal journey of healing —infuses every part of Auratherapy with a sense of purpose and innovation. In Miami, Auratherapy isn’t just a store; it’s a space for personal reflection and transformation, where each product is a step towards understanding, healing, and celebrating oneself one breath at a time.
