Auratherapy Debuts at BITE: Pioneering the Future of Fragrance with Breathable, Chakra-Based Wellness Scents
Auratherapy, the groundbreaking wellness fragrance brand founded by Laura McCann, will debut at the BITE Show in New York City this September, introducing its visionary scent concept to the beauty industry for the first time.
More than a perfume line, Auratherapy is a new category: breathable fragrance rooted in aromatherapy, chakra balancing, and energetic healing. Designed to be inhaled with intention rather than worn for decoration, Auratherapy offers a revolutionary approach to scent—one that supports emotional wellbeing, mental clarity, and energetic alignment.
“Our mission is to reclaim fragrance as a healing tool,” said Laura McCann, Founder and CEO. “We’re not here to follow in the footsteps of traditional perfumery. We’re here to redefine scent as self-care, and to show the beauty industry what’s been missing: fragrance that transforms from the inside out.”
At the BITE Show, Laura will be joined by Jim Levinson, Auratherapy’s co-founder and Chief Auratherapist, a seasoned energy practitioner. Together, they’ll offer live aura readings at the Auratherapy booth and invite Beauty Industry attendees to experience personalized scent prescriptions aligned with the seven chakras.
Highlights of Auratherapy’s BITE Show debut include:
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Introducing the water based Chakra-based Aroma Perfume Collection featuring 7 intention-driven blends
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Aura Reading Experiences with on-site consultations by Jim Levinson
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Interactive scent ritual demos designed to showcase scent as an emotional wellness practice
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Retail-ready displays and wholesale launch offerings for conscious beauty partners
Auratherapy’s appearance at BITE marks its first official introduction to the beauty trade and a strategic step in bringing conscious, functional fragrance to a broader audience.
Media, buyers, and retail partners are invited to visit the Auratherapy booth to learn more about its certified clean ingredients, rooted-in-research chakra system, and transformational scent rituals.
About Auratherapy
Founded by Laura McCann and Jim Levinson, Auratherapy is a category-defining wellness brand that blends aromatherapy, chakra healing, and fragrance into powerful, purposeful scent rituals. With a flagship store in Miami, and headquarters in Asheville North Carolina the brand has a growing national presence. Auratherapy is reimagining fragrance as a tool for alignment, intention, and emotional well-being—inviting customers to “vibrate higher.”
MEDIA CONTACT
Laura McCann
Founder & CEO, Auratherapy
laura@auratherapy.com
www.auratherapylife.com
