A: I bring together shamanic healing, soul guidance and copywriting for energy-aware leaders who want to make sure their copy (and specifically their sales page) is energetically aligned. It’s a bit of an unusual combination, and it took me a long time to get here! But it makes perfect sense now I look back.
Ten years ago, I was a copywriter for big companies in London. I always loved words and writing, and for a long time, I felt like I had the perfect job. But I’d also had a lot of childhood trauma, and eventually it caught up with me in the form of burnout and a sense that I needed to follow a different path. I decided to follow the inner voice that had been telling me to go to Peru and work with plant medicines. I thought I was going for two months, but Soul had other ideas.
I stayed for a year! I apprenticed to a coca shaman, and experienced so much magic and adventure. When I came back to England I trained as a shamanic healer and Purpose Guide. After focusing on that for six years, I felt called to bring copywriting center stage again. Now I finally feel like I’m doing my soul’s work. Blending my skills like this feels very shamanic, because the essence of shamanism is 'walking between the worlds'. There's a 'real' world aspect to copywriting, which is the structure and conversion strategy. There's also creativity, which feels divinely inspired. And because I bring in energy work too, with shamanic journeying and ritual, it feels like it really hits the spot for me.