Your Brand Belongs Inside the Experience

A partnership invitation from Auratherapy Founder Laura McCann — and everything you need to know about activating inside Vibe & Glow®, Miami's yearlong somatic wellness event series.

Before We Talk Business, Let Me Tell You Why This Exists

Awakening doesn't happen in the mind.

It happens in the nervous system.

I know this because I had to learn it the hard way.

In my forties, after years in the New York fashion industry — walking through department store perfume sections, breathing in clouds of synthetic fragrance I never consented to — my body started breaking down. Migraines. Seizures. A gallbladder condition so rare I was featured on an episode of Mystery Diagnosis. I had always eaten well and taken care of myself, but I had never learned to manage stress. My nervous system was running on empty, and it finally said enough.

The first thing my doctor told me: stop wearing perfume.

That sentence sent me down a path I've never come back from. When I started researching what was actually inside conventional fragrance — the word "fragrance" on a label can hide more than 100 toxic chemicals, with no disclosure required and no federal regulation — my relationship with scent changed forever. But what replaced it wasn't an absence. It was something far more powerful.

Pure essential oils work completely differently from synthetic fragrance. They don't stimulate the nervous system — they support it. They communicate directly with the limbic brain: the system responsible for emotion, stress response, memory, and regulation. They evolved alongside human biology. One creates a reaction. The other creates a response.

My body knew the difference long before I had the science to explain it.

That discovery became Auratherapy. And Auratherapy — the formulas, the aura readings, the philosophy, the community — became Vibe & Glow®.

What Is Vibe & Glow®?

Vibe & Glow® is the living expression of the Auratherapy mission.

It's a yearlong immersive wellness event series — 4 more experiences across 2026 — designed to walk Miami's community through the full arc of nervous system transformation: from safety and regulation, through coherence and alignment, into expansion and sustained capacity, and finally into integration.

This is not a series of disconnected wellness pop-ups. It's a progression. A curriculum expressed through movement, breathwork, sound, aromatherapy, aura readings, and intentional community. Each event builds on the last. The room deepens every time.

Every event is co-produced with Vida Boa Wellness — led by Catherine Defreitas, a Miami-based event producer known for gatherings that are intentional, elevated, and emotionally resonant. This collaboration was born from a shared belief: that transformation happens when environment, intention, and embodiment meet.

"VIBE means tuning into the body's internal state. GLOW means expanding capacity without collapse. Rather than separating self-care from growth, Vibe & Glow® teaches the nervous system how to stay resourced as life expands. It's not about fixing. It's about building capacity."

Beyond Physical Wellness

Most wellness events focus on the physical — movement, nutrition, recovery. While those are essential, they're incomplete on their own.

True wellness also requires attention to the mental and energetic layers that shape how we feel, think, and relate to ourselves and others. Stress, overwhelm, and emotional load live in the nervous system. Without addressing those layers, even the most beautifully produced wellness experiences fall short.

Vibe & Glow® was created to close that gap.

At every event, guests move through:

• Yoga and breath-led movement — not performance, not perfection, but presence
• Intentional community-building — structured to reduce social friction and build psychological safety, so genuine connection forms naturally
• Aura readings — personalized insights that translate each guest's energy field into understanding they can actually use
• Consent-based chakra aromatherapy — introduced through breath, using Auratherapy's essential oil formulas, selected for the specific energetic work of each event
• Sound, stillness, and guided integration — sound baths, breathwork, hypnosis, and somatic bodywork that allow the nervous system to process what it's just experienced
• A curated wellness marketplace — an extension of the experience, not a distraction from it

Guests leave with more than a feeling. They leave with Auratherapy tools designed to support ongoing regulation long after the event ends — because this work doesn't stop when you walk out the door.

The Auratherapy Experience at Every Event

This is what sets Vibe & Glow® apart from every other wellness event in Miami.

Every attendee receives a complimentary aura and chakra reading.

Using Auratherapy's aura photography technology, each guest receives a personalized reading of their energy field — their colors, their chakra health, their aura personality. It's grounding. It's personal. It translates the invisible into something tangible and actionable. For many guests, it's the most meaningful experience they have all year.

If capacity fills before every guest is seen, they receive a personal invitation to visit the Auratherapy studio in Miami for their complimentary reading — converting event guests into store visitors and creating a direct pipeline from the event into our flagship in-person experience.

Auratherapy's essential oil formulas are the sensory backbone of every event.

We use aromatherapy because the nervous system does not change through ideas alone. It changes through sensory input. Essential oils bypass thought and story and speak directly to the body. Each event features a specific Auratherapy product line — not as a sponsor placement, but woven into the ritual itself:

• The Awakening — Chakra Perfume Oils on the mat, supporting internal chakra awareness through movement and breath
• The Alignment — Aura Discovery Kit, clarifying sprays for energetic protection and coherence
• The Expansion × FIFA — Moodzee by Auratherapy, performance blends for Drive, Focus, and Reach — designed to meet the nervous system where activation already exists
• The Ascension — Luxury Aroma Perfume, scent as identity, memory, and embodied presence

Guests find Auratherapy product on their mat. They breathe it in during movement. They take it home as a tool — not a souvenir — with the understanding that this event doesn't end when they leave the room.

By the time your brand enters the marketplace, the audience is already primed: scent-forward, body-forward, nervous system open, and genuinely receptive to products aligned with how they feel. That is a conversion environment no advertising budget can manufacture.

Signature event gift bags are valued at over $500.

Every signature event guest receives a gift bag curated with the same intentionality as the event itself — Auratherapy product discovery kits, custom yoga mats and branded bags, wellness brand contributions, and event-specific items tied to the chakra theme. For Chakra Vibe Sessions, guests receive color-coded tote bags, single-note Moodzee oils, charm keychains, and chakra-specific bracelets. Every detail is beautiful, photographable, and meaningful.

The Two Stages of Awakening — And Why Your Brand Partner Audience Is Different

Here is the piece most potential partners don't realize until they've been inside the room.

Awakening is not a single moment. It's a progression. And just like consciousness evolves in stages, the nervous system moves through distinct states that determine how much of life a person is able to hold: love, responsibility, visibility, leadership, and growth.

Stage One: Safety and Regulation. This is where awareness turns inward — toward patterns that once ran unconsciously. Conditioning, reactions, survival strategies. For many people, it's the first time their body learns: I am not under constant threat. That it can slow down, feel, and be present without bracing for what's next. This is foundational. Without safety, the nervous system cannot be present. Without presence, there is no choice — only reaction.

Stage Two: Expansion and Capacity. This is where consciousness moves outward — into expression, responsibility, leadership, creation, intimacy, and impact. Expansion activates the nervous system by nature. More visibility means more exposure. Leadership brings more emotional load. This activation is often misread as stress or "something going wrong." But it isn't. It's capacity being built.

The Vibe & Glow® series moves through both stages — deliberately, in community, across the full year.

What this means for your brand: you're not entering a cold audience at a one-off event. You're entering a community that has been on a shared intentional journey for months. They are trusting. They are open. They are in the exact nervous system state where discovering the right product feels less like marketing and more like alignment. That's not an accident. It's the architecture.

The 2026 Series at a Glance

Vibe & Glow® runs two distinct formats, each with its own partnership value:

Signature Events — Miami Ironside, 80–120 attendees, 4-hour full immersions with marketplace, complete gifting, and the full Auratherapy experience. These are the flagship brand-partner moments.

Chakra Vibe Sessions — UMA House and rotating intimate venues, 40–60 attendees, 90 minutes to 4 hours. Deeper focus, more intimate activation, a highly curated room. Ideal for brands who want a smaller, warmer introduction to a dedicated wellness community.

#	Event	Date	Format	Venue
1	The Awakening	January 11 ✓	Signature	Miami Ironside
2	Ground & Glow — Root Chakra	February 7 ✓	Chakra Session	UMA House
3	Feel & Glow — Sacral Chakra	March 21 ✓	Chakra Session	UMA House
4	The Alignment	April 18 ✓	Signature	Miami Ironside
5	Ignite & Glow x FIFA	May 30	Moodzee Influencer Event	UMA House
6	Open & Glow — Heart Chakra	September 26	Chakra Session	TBD
7	See, Speak & Glow — Throat + Third Eye	October 25	Chakra Session	TBD
8	Rise & Glow x The Ascension — Crown Chakra	November 29	Signature	Miami Ironside

The Transformation Arc

The four signature events map a complete journey:

The Awakening (January) — Safety, presence, and awareness established through yoga, aromatherapy, and breath. "Awareness, regulation, opening perception."

The Alignment (April) — Internal awareness brought into coherence — physically, emotionally, and energetically. Before energy increases, the container must be solid. "You are clear. You are coherent. You are ready."

Ignite & Glow x FIFA (May 30) — Energy meets momentum. The nervous system learns to stay regulated through power, performance, and expression — anchored by Moodzee's Drive, Focus, and Reach blends. "Every breath counts. Mood is momentum."

Rise & Glow x The Ascension (November 29) — Integration. Not transcendence, but embodiment. Holding what has been built and stabilizing it as the year closes. "This is how it feels to be fully here."

Why Brands Partner With Vibe & Glow®

1. A room full of your ideal customer — at peak receptivity.

Our attendees are actively investing in their wellbeing. They purchase intentionally, they're loyal, and they're influential in their communities. After moving through breathwork, aura readings, and somatic movement together, their nervous systems are in a state of genuine openness. There is no better moment to introduce your product.

2. Content creation built into every event design.

Every Vibe & Glow® event is designed to be photographed and shared — from check-in to closing ritual. The aesthetic is intentional. The gifting is beautiful. When your brand is in the room, your brand is in the content. Organically, authentically, and in context that communicates values.

3. Community trust — because this room is curated.

Vibe & Glow® is not open to every vendor who applies. The brands that show up here carry the credibility of the platform. Our audience trusts what we bring into their space. That trust transfers.

4. Social amplification across a growing community.

Vibe & Glow® and Auratherapy feature our vendor and sponsor partners across our platforms — reaching Miami's wellness community and Auratherapy's following of 200,000+ newly engaged wellness consumers primed for discovery.

Partnership Opportunities at a Glance

Who We're Looking For

Vibe & Glow® is intentionally curated. We select partners whose values align with our community — brands that are clean, purpose-driven, and ready to show up authentically.

We're currently welcoming applications from:

• Clean beauty brands — skincare, body care, toxin-free formulations
• Wellness and supplement brands — adaptogens, nervous system support, holistic nutrition
• Functional beverages — matcha, cacao, adaptogenic drinks, wellness elixirs
• Yoga, fitness, and activewear brands
• Crystals, aromatherapy, and energy wellness brands
• Jewelry and intentional accessories
• Miami lifestyle brands aligned with community, growth, and intentional living

Once a category is claimed for an event, it's closed. We don't double-book.

The May Opportunity: Ignite & Glow x FIFA

Miami is hosting the FIFA World Cup in 2026. The world will be watching.

On May 30 — Vibe & Glow® presents Ignite & Glow x FIFA at UMA House. This is our Moodzee Influencer Event — a performance-forward wellness experience anchored by the Drive, Focus, and Reach blends built for staying regulated under pressure. The aesthetic leans athletic and intentional: soccer-inspired gifting, the full Vibe & Glow® nervous system framework, and a curated room of 60 highly engaged wellness consumers at the intersection of culture, performance, and personal growth.

Category-exclusive sponsorships are available now.

Closing the Year: Rise & Glow x The Ascension

On November 29 — during Art Basel Miami week — Vibe & Glow® closes the series with Rise & Glow x The Ascension: a luminous Crown Chakra integration ceremony. Twilight lighting, candle glow, beautifully crafted non-alcoholic cocktails, a dance party closing. The full Luxury Aroma Perfume gift experience. The creative, culturally attuned Art Basel audience meeting the Vibe & Glow® world for the final event of the year.

What Our Partner Community Says

Vibe & Glow® vendors don't just show up once — they come back. Our partner community includes returning brands like Feelz and Pura Blends who have activated across multiple events because the return is real: new customers, authentic content, and community connection that no advertising spend can replicate.

About Auratherapy

Auratherapy is a sensory wellness brand rooted in nervous system regulation, breath, and embodiment. Founded by Laura McCann, Auratherapy uses essential oil–based scent as a tool for self-regulation and expansion — helping people stay present while navigating growth, responsibility, and change.

The brand's formulas are crafted from beyond-organic essential oils sourced globally and handcrafted in Asheville, NC. Every product — from the Chakra Perfume Oil collection to the Moodzee performance blends to the Aura room spray line — is designed for regulation, alignment, and embodied presence. All products are vegan and certified cruelty-free by Leaping Bunny.

Auratherapy operates two physical Aura Studio locations — in Miami and Asheville — offering personalized aura photography, chakra diagnostics, individual and group readings, and private Aura Day events.

Vibe & Glow® is where all of this comes to life in community. When your brand activates inside it, you're entering an ecosystem built with years of integrity, intention, and a community that has earned — and chosen — to trust it.

Eight events later, you will see — and feel — the difference. Not because you learned something new. But because your body learned something new. This isn't marketing. This is transformation.

Ready to Bring Your Brand Into the Experience?

Vendor tables, gift bag inclusions, and event sponsorships for the 2026 Vibe & Glow® series are open now. Events are approaching. Categories fill and close.

To apply or start a conversation:

📩 DM us on Instagram: @auratherapylife 📧 Email: vidaboaevents@gmail.com

Every application is reviewed personally for alignment with the values, energy, and intention of the series. If it's a fit, you'll hear from us.

Vibe & Glow® is a registered trademark of Auratherapy, created and owned by Laura McCann. Event production by Vida Boa Wellness (Catherine Defreitas). Tickets and memberships available through SweatPals at sweatpals.com.