Understanding Your Aura: The Invisible Architecture of Well-Being
From a conversation on Peace & Good Wealth with Loy Carlos
I recently had the honor of sitting down with Loy Carlos on the Peace & Good Wealth podcast to explore a question that so many people ask but few truly understand: What is an aura?
Our conversation went deep—into frequency, energy, the power of scent, and what it really means to live in alignment. Loy's question stuck with me: "What is good wealth through the lens of energy and spirit?" My answer? It's not what most people think.
But let's start at the beginning.
When people ask me what an aura is, I always start with the basics: it's the vibrational field around your body. It's mostly unseen, though someone who's psychic or intuitive may be able to catch color in the field. But really, it's frequency—different frequencies layered around you.
At Auratherapy, we've spent years studying this invisible architecture of well-being, conducting over 10,000 aura readings—from our flagship stores in Miami's Wynwood and Asheville's Grove Arcade to wellness retreats, spa partnerships, and private sessions across the country. We've developed a system that doesn't just show you what your aura looks like—it reveals who you are becoming.
Our Philosophy: We Go Beyond Perfume
Transformation is at the very heart of the Auratherapy mission. Founded upon the belief that Mother Earth's abundant resources offer the ability to transform the human experience, our unique aroma-perfumes lift and shift your mood in the moment, allowing you to tap into your best self.
Auratherapy is the fusion of aura reading and aromatherapy—a practice of using scent, breath, and energy work to heal and transform. When we have the presence of mind and heart to be more adoring and compassionate with ourselves, this very feeling cascades into the world and all we touch within it. As we individually transform into the best versions of ourselves, we weave a new tapestry for humankind, ultimately elevating our collective consciousness.
You are the key ingredient. You own your breath and vibration. You are your own healer. Every use of our products is led by your intentions, which influences your personal transformation.
Mother Earth is our most important source. We pay great attention to green tenets of business and focus on sustainability, opting for organic, biodynamic, and wildcrafted growing methods. These plants grow to embody their perfection and fulfill their ability to help transform, rejuvenate, and balance the human condition.
Transformation is our most important goal. By crafting formulas with aromatics made from plant products around the world, we look to stimulate the senses in a way that awakens the joys and passions of humanity. We believe in the motto, "We must be the change we wish to see in the world."
The Shape and Size of Your Aura
Most auras extend about to your fingertips if you put your hand out. Someone with very big energy—often celebrities or big personalities—can have a bigger aura than that. People who are having mental or emotional challenges, the aura can be smaller. But most people have a healthy aura that's about that big.
And here's something important: it goes all the way around you. Often we think of it like what we see in pictures where it's just this arc around your head. In truth, it goes around your body in a three-dimensional way, like you're in an egg.
What Creates Your Aura
What that aura is, is how you're vibing. It's what is coming through you energetically. Other people can feel it and sense it. But what's creating that? It's your experience inside your body.
Often we think of the aura as separate from anything else. Actually, the chakras are what's creating that vibrational field. There are seven main chakras: the root (pelvic area), the sacral (belly), the solar plexus (gut), the heart, the throat, the third eye, and the crown.
The Data-Driven Approach to Aura Readings
The world I live in is 3D data-driven aura readings, which is very different from the historical approach. My first aura reading was actually in New York in Chinatown—a photo that captures color in your aura field. Most people have probably had something similar.
The difference with 3D data-driven aura reading is you're not taking a picture, you're scanning. You put your hand on a scanner and it brings in biometric information. This information supplies data to a software program that then shows you all the data sets. The data sets look like color on the top, left, right, bottom, and center.
At Auratherapy, we proudly license our hardware and software from Inneractive a global leader in aura imaging systems. This technology uses biofeedback sensors to translate electromagnetic signals from your body into dynamic color images—visualizing your emotional, mental, and spiritual energy field in real-time.
Each color represents something energetically. We like to think of the colors of the aura as a personality. These different attributes are who you are and how you're being in the world.
Ready to discover your aura? Visit us at our Asheville Grove Arcade location (1 Page Avenue, Suite 145A) or Miami Wynwood location (230 NW 25th Street). We also offer at-home aura readings in the greater Los Angeles area—bringing our complete setup directly to you for an intimate, personalized experience.
Where will we be next? Check our events page to see our current schedule of pop-ups, wellness festivals, and special appearances across the country. Or book your own Aura Day and bring this transformative experience to your yoga retreat, spa, wellness center, or special event.
Each reading takes 10-15 minutes and includes a comprehensive 14-page report, aura photo, chakra interpretation, scent consultation, and complimentary chakra-balancing crystal. Walk-ins welcome at our stores, or book your session online.
What Makes a Healthy Aura
If you're looking at an aura—and we have to use imagery because you can't see it—an aura should be full and dense. The energy should be everywhere within it and there shouldn't be areas that have holes, or less density. The less density means that the energy isn't going everywhere.
When it's big, it's usually full and the color is very bright and dense and it goes all the way three-dimensional. If it has areas with no density, something's going on. The word I use for this is coherence.
Understanding Chakras and Alignment
In the software we use, we actually see your chakras on a chart, 1 through 9. Four is considered a good number, average. Anything above a four is big, anything below a four is low. But there's also another measure—a coherence measure—where you can have a high or low chakra and a little bar that's zigzaggy in it. It means that even though you're using that chakra a certain way, there's something stuck there.
I'll give you an example. If I have a very big throat chakra, it's probably easier for me to communicate and express myself. Maybe if I'm an introvert, I may have lower throat chakra, harder to speak. So would that show up in my aura? Maybe not. But the color of my aura would probably show me as somebody who's a little bit more internal, maybe less extroverted.
Alignment Over Balance
The word balance is interesting to me. I like to use the word alignment instead of balance because balance feels a little bit like a Cosmopolitan magazine goal—if I'm not balanced, I'm not enough. We don't want to use any language of “not enough.” What we're looking for is alignment.
And alignment to you is not alignment for me. Alignment is more about purpose, about being true to who you are and what you're doing. Your aura can change based on what you're doing and not just who you are. It's a journey.
The Color Personality of Your Aura
The colors that most people are: yellow, blue, and green. These are the colors of teachers, social workers, therapists, people who are helping, nurses. The yellow is the mental energy which they use to solve problems. It makes them very ambitious. They want to get things done. The green is the social, compassionate energy—they want to be in the world and express themselves. And the blue is the communication, the clarity of being able to communicate to get things done.
The colors move from the reds and oranges into the yellows and greens, the yellows and blues and greens, then into the blues and indigos all the way into the violets.
Most people when they see this range of color say, "I want to be violet!" Well, being violet or indigo is a very specific personality—highly spiritual, a little bit more energy in the upper chakras, somebody who's very highly intuitive and kind of in a different place.
What We've Learned from Over 10,000 Aura Readings
We've done over 10,000 aura readings to date in our business. We've done little babies and young people all the way to old people. What I've seen is you can often see the history of the energy. It starts with certain colors and as you scan it changes and shows what you are now. You can see somebody might have gone through an evolution.
That's a really interesting part of the story: where were you and where are you now? Often we'll say to somebody, "Hmm, you're these colors, but it showed earlier that you had more of that. What's going on?"
"Oh, I changed my career." "Oh, I retired." "Oh, I was an accountant. Now I'm a yoga teacher."
Those are the kinds of things that can change your aura.
The Red Aura: Understanding Trauma
The aura that's most controversial is anything with red in it. In our system, red is usually a sign of trauma that's being worked through. Often we have people who've been in the military who have PTSD. We've had people who may have some mental illness or they've grown up in a very stressful energetic environment. The red is where they contain that energy and it hasn't left the aura field.
How you would sense somebody like that is they have a very strong, maybe slightly aggressive energy.
We do pet aura readings too. The reason we figured out what was going on with those red auras is probably most rescue pets—dogs—have red in the aura. That's kind of how we started to figure it out. We did about a thousand aura readings of people before we found a red person. It just so happened that we learned the story, and the story was one where there had physical trauma to the body and it was still in the body. The chakras looked great, but the aura held the story of the trauma.
The Spiritual Chakras: Third Eye and Crown
Your third eye is your intuition. It's where you tap into the part of yourself that is all-knowing. It's the pineal gland. When it's open and stimulated, we have the ability to be clairvoyant, see things, attract things. I call it sort of like magic.
The crown is very different energy. I describe it more like the Buddha energy. It's a letting go, a release. It's tapping into something higher and bigger than yourself. It's the "I am" consciousness field that ties in with spirituality. It's just a different energy frequency that allows you to tap into something that is very powerful.
Support your upper chakras: Our Chakra 6 Clarity Roll-On (Third Eye) and Chakra 7 Tranquility Roll-On (Crown) are formulated with organic essential oils to enhance intuition and spiritual connection.
Energy Is Just Energy
I've often had people say, "Oh, I'm a person of faith. This is not for me," and I say, "It's just energy." It's just another thing you can measure like your heart rate. We are all made out of energy, as science tells us. From the atoms to the stars, we're born of the stars. If you believe in creation and a God who created that, why not use the tools of that creation?
How Emotions and Life Affect Your Chakras
Emotional shifts impact the chakras more than the aura. Think of the aura as more of a macro and the chakras as the micro.
If you're depressed, your heart chakra may be low. You're grieving? Your heart chakra is low. You have a lot of lack of self-worth, that "I'm not enough" feeling? It shows up in your heart chakra.
If you're moving and destabilized, traveling too much, sleeping in different beds, and family is important but you don't see them, then your root chakra might be low because you're not grounded.
Most of us have a pattern that we make. I call it our “default chakras”. That is really where we live from. Only when we're working on our interior—the soul, prayer, gratitude, meditation, yoga, hiking, anything that gets us back into the state that we want to be in when we're not—those are the things that allow us to adjust and help the chakras get into alignment.
Shop by chakra: Explore our complete chakra collection with oils for each energy center—from grounding Root to transcendent Crown.
What We've Learned About Practice
What we see, because we've done so many aura readings, is that people who do yoga, meditation, or prayer do tend to have higher chakras, bigger auras. The color is going to be very much specific to what you do in life.
We had to figure out enough colors to understand patterns. Like, what does a litigation attorney look like? Purple and blue is typical because they have to be so intuitive and on their feet and have to tap in to know how to make decisions. An ER doctor? Also those colors.
But a real estate agent? They may have orange. Orange and green if they're doing it from the heart. People in the creative arts who have had trauma and do things often have orange, green, yellow.
Yellow, green, and blue is going to be your typical everyday person who's going through life and making it happen.
The Protocol: Know Thyself
Data is great if you can find somebody who has a data-driven aura reading that can tell you exactly where you are. Why that would be interesting is because often we evaluate ourselves and give ourselves a lower grade than we deserve. Many people say, "Oh, I think I'm low here," and then they find out they're not low there. They're low somewhere else. But guess what? That thing is what's causing them to feel what they're feeling.
In general, ask yourself: when you feel stress and anxiety, where do you hold it in your body? If you got an email from a client and they were unhappy about something, do you feel it in your belly? Do you feel it in your neck and throat? Do you feel it in your heart? That's usually an indication of an Achilles heel, a chakra that isn't doing a great job at protecting itself and is kind of taking on things that feel disruptive.
The Power of Breath
What to do is breathe through it and connect the chakras one to the other. When the energy pools in one place from stress and anxiety, if you leave it there too long, it starts to create a pattern: "I store it here." That's when you start having issues with your digestion or your bowel—all the things we know often go wrong. What are they from? Held energy that hasn't moved.
Just a visualization of moving it—breath work is number one. Your breath is really like the vacuum cleaner. It goes in and it just moves everything. It gets the dust out of the corners and it helps you go back into state.
Aroma Therapy: The Language Between Conscious and Energetic
This is why my brand is called Auratherapy, and we use aromatherapy. When I say aromatherapy, I mean essential oils. When you take a breath and you smell things that have specific kinds of chemical constituents that make you feel things, it's a great way of rewiring the brain and reconnecting this mind-body connection with scent.
There is a powerful connection between fragrance and neurology. The limbic brain—the system that regulates our physiology, including moods, memories, and emotions—is a very powerful tool to help you get back into state. When breathing in essential oil blends made with pure plant aromas, we can transform how we feel in the moment, positively shifting the way we relate to ourselves, one another, and ultimately, the world around us.
Prayer, meditation, gratitude—many of those things help you get back into alignment, often because they also have a breath work component.
Start your chakra journey: Try our Chakra Boost Discovery Kit—seven chakras, seven scents, one journey to self-mastery. Each travel-ready roll-on supports your healing practice wherever you go. Pure, potent, transformative—crafted by aromatherapists and energy healers with 100% organic essential oils in jojoba base.
The Difference Between Scent and Fragrance
A lot of people think of scent as perfume. Perfume is 100% chemicals and petrochemicals. It is not scent. Other than maybe your brain lights up a little bit, on the contrary, it's doing a lot of damage. We don't usually admit this because we all love our beautiful fragrances, but it's not good for your lungs and it's not good for your endocrine system.
Everything you use from your body wash all the way through a candle on your desk is going to have a chemical fragrance. At Auratherapy, we avoid ALL petrochemicals, fillers, GMOs, synthetic preservatives, and what we call "sneaky ingredients." We've recently reformulated our water-based products—our Room Boost Sprays and AromamPerfume Sprays—to make them even greener and cleaner.
When I say fragrance, I am talking about pure essential oils that are plant-based. As such, they are frequency. They have a frequency and they're energetic. Petroleum products and alcohol have zero frequency, zero energetic.
Natural scent—it could be smelling a piece of parsley or cilantro, lavender, lemon—they all have specific chemical constituents that do things. They help with anxiety. They help with inflammation. They can help with resetting the brain. There was a study recently on rose: women who wore rose oil actually had higher heart-centric energy and felt more happy than women who didn't.
Experience the difference: Browse our complete collection of vegan, cruelty-free, handmade aromatherapy products—from chakra perfume oils to body care, candles, and aura sprays. Every product is crafted in small batches in Asheville, NC with love and intention.
All Auratherapy products are Leaping Bunny certified—the gold standard for non-animal tested consumer products. We're committed to a cruelty-free experience in all aspects of life. Our candles are made with soy wax, and our products contain no animal ingredients. We adore animals and people! Our formulary experience and sourcing relationships provide the foundation of our expertly curated collection of "beyond organic" essential oils and exotics from around the world.
Scent and Your Chakras
Here's something fascinating we learned: when we do an aura reading and see people's chakras, we have them do a scent session where they smell every one of our chakra oils. They're all calibrated to help with balance. They usually do not like the ones where they're low.
Energy attracts energy. I don't like what I don't have. Think of it like spinach. If I don't like the taste of spinach and I need iron, I might need to supplement because I'm not getting it from foods that are like spinach. It's the same thing.
When you don't like something and you force yourself, let's say, to use floral heart chakra oil, after your heart chakra comes in, you're going to really like it.
My favorite product is our Joy Roll-On Perfume Oil. The formulation is both floral and exotic, sweet and intoxicating. It was formulated to open your heart and bring forth compassion. The top notes are rose, gardenia, and jasmine. I use it almost every day. I roll it on my pressure points and on my heart. I rub it in and then breathe in deeply. I anchor myself with an intention of love and open-heartedness. I really feel that it transforms my morning ritual of gratitude and prayer.
How to Use Essential Oils for Maximum Benefit
Inhalation: You can feel the effects of aromatherapy via indirect or direct inhalation. Indirect inhalation can be achieved by breathing in essential oils using a room diffuser or placing aromatic drops in a bath, on clothes, or on jewelry. Direct inhalation can be achieved by inhaling directly from the essential oil vial (always use oils diluted in a carrier).
On the Skin: Massaging essential oils diluted in a carrier oil directly into the skin provides aromatherapy benefits. The skin's permeable surface allows for the absorption of essential oils into the bloodstream. Rub or spray on neck, pulse points, hair, and face. Apply directly to chakras front and back.
The Human Energy Field: Every life form is made up of vibrations that coincide with the harmonic frequency to which all life is attuned. These vibrations are known as the human energy field or aura. A person's aura can easily get out of tune when exposed to physical or emotional stress. Pure essential oils have high vibrational frequencies that are prone to absorbing surrounding energies—this is how they help restore balance.
Protection: Your Energetic Immune System
Part of the health and wellness of the aura is what I call protection. Typically, what we're protecting is the chakras, and we're doing that with the aura. That bigger, healthier aura is there to help the chakras thrive.
The one that is highly susceptible to everything is the heart chakra. It's the center. When it's disrupted, it affects the lower and upper chakras. What happens with the heart is often when we feel sadness, pain, grief, hurt—we're vulnerable and it's like we bring in the pain and then we don't know how to get rid of it. The defenses are down.
This is the thing that affects your chakra immune system. What you always want to do is have the biggest aura you can have. And if you are working on bringing up a chakra, especially the heart, add protection. Send the aura out. Make it stronger. Disinvite anything that's coming in.
This is just something I don't think we're taught. I really wish this was a thing our parents taught us or they taught us in school: how to protect our energy from energy that's coming in that isn't what we want.
Clear and protect your space: Our Clear Away Aura Spray is like Feng Shui in a bottle. This magic blend of lavender, ylang ylang, grapefruit, lemon, rosemary, sage, peppermint, and rose absolute smells crisp and cleansing. Spray it after cleaning, after arguments, before and after guests, or anytime you need to reset your energetic space.
Signs Your Chakras Need Attention
Often you'll feel burned out, tired, a lack of clarity. Each chakra has signals:
Root Chakra (Chakra 1 - Grounding): You feel ungrounded, unstable, you have no energy, you feel like you're not in your body. Shop Root Chakra products with woodsy, exotic scents featuring vetiver, patchouli, and cedarwood to promote stability and resilience.
Sacral Chakra (Chakra 2 - Passion): You're not really enjoying life or having fun. You don't want to play. You don't want to have a sensual emotional experience with yourself or others. You shut that down and it has an effect on digestion often. Shop Sacral Chakra products to reignite passion and creativity.
Solar Plexus (Chakra 3 - Confidence): Especially in American culture, this seems like the one that gets to take the show. Always big, always running the show. But too big is not good because too big means you're adrenal and you're coming from things in a way that's very acidic. Shop Solar Plexus products to balance confidence and personal power.
Heart Chakra (Chakra 4 - Joy): Grief, pain, vulnerability. We've talked about this one—it's about protection and staying open. Shop Heart Chakra products to cultivate compassion and emotional healing.
Throat Chakra (Chakra 5 - Communication): Often something's blocked. You need to say something, it's stuck in there, you can't say it. Often there's somebody shutting you down who won't listen, or you just don't feel able to say what you need to say. In work environments, that one's a big one because often people feel like they're not allowed to say stuff. Shop Throat Chakra products to speak your truth.
Third Eye (Chakra 6 - Clarity): You don't feel like you have clarity and you're not able to make decisions very clearly. Shop Third Eye products to enhance intuition and insight.
Crown Chakra (Chakra 7 - Tranquility): It's really going to feel a little bit like "what's in it for me?" or "I'm not connected to something more powerful." That's why people of faith or people who connect to that higher energy sometimes seem to have something in their back pocket that gets them through all this difficult stuff. This is a place where they can go and it's there for them. Shop Crown Chakra products for spiritual connection and peace.
From Self-Care to Adoration
I just wrote a book with my business partner Jim Levinson called "Auratherapy: A Guide to Adoring Yourself, Your Aura, and Your Chakras." It's about understanding the difference between self-care and self-love and what I call adoration.
Adoration is a very different thing. Adoration is when you are at the center and it's all about you giving yourself what you need and choosing yourself and putting yourself on a higher pedestal. That is where the pedal meets the metal. That is where you get the elevation of all of this.
The people you've met in life who are confident, at peace, at ease, with grace—they are people who have tapped into this part where they understand who they are and they really love themselves and they can say it unabashedly. It's not popular to say you love yourself. So I like to also say I adore myself because that is taking it to the level of ritual.
The book is the ultimate companion to your aura reading experience. It takes the insights from your reading and helps you go deeper into your specific emotional, physical, and spiritual questions. Available in paperback and digital formats, with a foreword exploring the history of auras and detailed chapters on each chakra with guided questions and exercises.
Join us on our 2025 book tour! We're bringing the message of Auratherapy to communities across the country with engaging workshops, Q&A sessions, and book signings. Sign up at our website to stay updated on tour locations and dates, and follow us for announcements about Auratherapy Pop-Ups near you.
The Power of Ritual Over Discipline
A lot of people, especially men, love to use the word discipline. But discipline in our culture comes with "you can't have this, you can't have that," or there's something you're pushing through. I prefer to use the word ritual because a ritual is similar—it's a way to do the thing—but you're doing it in a way that honors all the things.
For each person that'll be what they need. There's no prescribed version of it except what you found for you that brings you to your best self.
Good Wealth: Mind, Body, Soul
When I think about wealth through the lens of energy and spirit, I think about the wealth of mind, body, and soul. You want the trifecta because it's not one or the other.
The body is the health of the body—the body can do the things it needs to do, wants to do, and it's not blocked by things that are health-related. But it also could be anything from stamina to inflammation, pleasure, being able to feel things.
The mind: the ability to think, solve problems, use the mental energy to give you direction, but also to guide you in a way that isn't out of control.
And then the soul part is very personal. It's really: where do you get a sense of why you're here and who you are? Because then you can follow whatever beliefs you want to follow that take you to that journey.
That's what I would call wealth. And if you're doing that, does financial wealth manifest? Very often it does. It's always a product, a byproduct of that.
Begin Your Journey with Auratherapy
At Auratherapy, we create experiences that blend the science of aura photography with the art of aromatherapy for transformative wellness. Our mission is simple: help you understand your energy, balance your chakras, and reconnect with yourself on a higher level—unlocking clarity, healing, and personal growth.
Visit Our Locations
Asheville, NC - Grove Arcade
1 Page Avenue, Unit 145A
Asheville, NC 28801
Monday-Saturday: 10am-6pm | Sunday: 10am-4pm
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Miami, FL - Wynwood
230 NW 25th Street
Miami, FL 33127
Monday-Sunday: 11am-7pm
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NYC Pop-Up - Aura Sanctuary
Currently open Thursday-Sunday through November 11th, 2025
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Note: We're planning a permanent Aura Sanctuary location in the future (TBD). Stay tuned for updates by joining our newsletter!
On the Road:
Find us at Canyon Ranch, LA area at-home readings, yoga retreats, wellness events, and pop-ups nationwide. Follow us on Instagram @auratherapylife for current locations and upcoming events.
What to Expect in Your Aura Reading
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10-15 minute session with trained Auratherapist
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Biometric hand scan using AuraCloud™ technology
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Comprehensive 14-page report with data analysis
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Beautiful aura photograph to take home
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Detailed chakra interpretation
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Personalized aromatherapy consultation
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Complimentary chakra-balancing crystal
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Product recommendations matched to your energy
Book your reading online or walk in! Each session is approximately $75-95 depending on package selected.
Shop Our Collections
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Chakra Perfume Oils - Roll-on perfumes for each energy center
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Body Care - Dry-touch body oils that nourish skin and balance chakras
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Massage Oils - Professional-grade chakra massage oils for bodywork and self-care
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Aura Sprays - Room and personal sprays for clearing and protection
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Discovery Kits - Sample all seven chakra blends
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The Book - Your guide to adoration and energy healing
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Vibe and Glow Program - Our yoga aromatherapy protocol combining movement, breath, and scent
Beyond Our Stores: Auratherapy Everywhere
We believe everyone should have access to this transformative work, which is why we've created multiple ways to experience Auratherapy:
Aura Day Events - We take our complete aura reading setup on the road! Perfect for yoga retreats, spas, wellness centers, corporate events, and special gatherings. Our portable setup includes trained Auratherapists, aura imaging equipment, scent bar with our full product line, and 4-6 readings per hour per practitioner. Co-branding opportunities available. Learn more about hosting an Aura Day or view all upcoming events.
Find Us Further Afield - Beyond Miami and Asheville, you can experience Auratherapy at prestigious wellness destinations like Canyon Ranch, through at-home readings in greater Los Angeles, and at pop-up events nationwide. Check our events page for current locations.
Vibe and Glow - Our signature yoga aromatherapy protocol program that combines movement, breath, and scent for complete chakra alignment.
Chakra Massage in Asheville - Experience a Chakra Reiki Massage at Hauer Power Holistic using our therapeutic chakra massage oils for deep energetic healing and bodywork.
Wholesale Partnerships - We offer invitation-based wholesale accounts for aligned wellness retailers, spas, and boutiques who share our mission. Email hello@auratherapylife.com for wholesale inquiries.
Aura Certification Program (April 2026) - Join us for our next practitioner certification! Learn the complete Auratherapy system directly from Jim and me, and create your own Auratherapy practice. Perfect for spas, wellness centers, holistic practitioners, and anyone called to this work. Limited spots available. Sign up for program information here or explore our partnership program.
Stay Connected
General Inquiries: hello@auratherapylife.com
Wholesale Inquiries: hello@auratherapylife.com (invitation-based accounts)
Aura Certification Program: Email for April 2026 early registration
Host an Event: Book your Aura Day experience
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Laura McCann is the CEO & Founder of Auratherapy and co-author of "Auratherapy: A Guide to Adoring Yourself, Your Aura, and Your Chakras." With over 30 years as an entrepreneur, Laura began her journey in the fashion industry in New York City in her late twenties, traveling the world and learning everything from trend research to manufacturing. She believed she could "do it all"—and she did—but along the way, stress impacted her relationships and health. She had developed strong patterns and beliefs about self-worth that didn't serve her and made her "beautiful" life less satisfying.
Through self-inquiry methods, self-help, and an openness to learning, Laura discovered the transformative power of essential oils and energy work. What started as personal healing became a mission to help others. A year into the pandemic, Laura dreamed of opening a retail store—something she'd always wanted to do. With her mother's support (who always believed in her), she committed to a 2-year lease at Asheville's historic Grove Arcade. That store became the key to unlocking the brand's potential, leading to the Miami Wynwood location and a nationwide movement.
Laura has been featured in Better Homes & Garden, Well+Good, The Gloss, Spirituality & Health, Miami Magazine, Ocean Drive, and many other publications. She won the CertClean award for Best Fragrance. Through over 10,000 aura readings and countless aromatherapy consultations, Laura has become a trusted voice in the energy healing and conscious beauty space. Her wish is for you to create the possibility for your highest human potential to be expressed. Born in Miami and now based between there and Asheville, Laura continues to handcraft every product with love, intention, and "beyond organic" ingredients sourced from around the world.
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